How employer branding will help you hire the best and the brightest

How employer branding will help you hire the best and the brightestMost companies today are keenly aware of the strategic importance of having a well-developed, clearly defined, and easily identifiable company brand and industry-differentiating brand strategy (if theyre leidlage, they likely wont be around for long anyway. But how much time does you and your organization devote to focusing on employer branding?Chances are, the answer is not nearly enough, and you might not even be fully aware of how its impacting talent recruitment and retention in your company. The truth is, company branding is just one side of the branding coinyour team should also have an employer branding strategy that helps you attract and keep top-tier talent in your industry.Essentially, employer branding refers to how your company is viewed as a potential employer. It goes a long way towards ensuring that you have a steady supply of passive and active candidate talent in your HR pipeline at all times, which i s mission critical when you have key open positions in your company and when youre pursuing aggressive growth or new initiatives that require staffing changes.A positive employer brand is often a key determinant when a potential candidate is deciding whether or not to consider joining your team. If your industry is crowded with aggressive companies that are clamoring for top talent, what makes your company an attractive option? How does your organization stand out from and rise above the industry traffic and noise? What is your current employer brand like, and how do you envision its growth and evolution?Confronting these questions should be a top priority for your HR department if its serious about impactful employer brand development. Not only will it make your teams recruitment strategies mora fruitful and effective, it will also help your team do more with less by freeing up time and resources normally spent on pursuing potential candidates and clumsy recruitment advertisinghavi ng an effective employer brand means candidates will seek you out for opportunities, not vice versa.