Target Your Recruiting Efforts with Facebooks New Features - Workology

Target Your Recruiting Efforts with Facebooks New Features - Workology Disadvantages to Hiring and Recruiting on Facebook Disadvantages to Hiring and Recruiting on Facebook While Facebook is the number one social network in the world, it has two distinct disadvantages when it comes to using it as a tool for recruiting and hiring from. It’s Not Easy to Search.   Unless you are a master sourcer or use Boolean search, Facebook is not easy to search, scan, or find job seekers.   This is very different than LinkedIn, which makes it bread and butter offering recruiter’s paid access to easily search and find qualified candidates as well as a passive or active job seekers. Messages or Posts Can’t Be Targeted.   As a job seeker, I’m typically experienced in a certain industry, trade, or skill.   While I may be actively searching for work, Facebook does not offer a way to target messages to that particular user or group of job seekers.   I’d love for active job seekers to “opt-in” via Facebook to receive job postings either by an individual company or Facebook Fan Page or by radius for an entire metropolitan area when a posting fits specific criteria.   Many corporate fan pages that provide a Facebook job listings tab offer candidates the option to receive message either by email or text. Personally, I think Facebook is missing out on a potentially financial lucrative job seeker notification system, but then again not every social network strives to be LinkedIn. Thankfully, they have recently presented an interesting solution to help Facebook Fan Page’s target specific groups and possibly job seekers. New Facebook Fan Page Features for Recruitment Facebook Fan Pages with more than 5,000 likes and above are now able to target specific fans by options including age, gender, relationship status, location, and education.   While page post targeting applies only to news feed distribution, this is a step in the right direction as employers are looking for way to reach a specific user audience and rise above the noise increasing candidate engagement and further strengthening the employer brand and job seeker relationship.   Did I mention this new feature is offered at no cost to you?   It is a separate feature from Facebook’s paid option, promote post. There are a number of ways I see recruiters and hiring managers taking advantage of this new feature: Promoting Specific Job Postings Career Fairs by Location.   This is a biggie.   I can target my posts to a certain geographic location keeping unnecessary updates out of other fan’s feed. Education Specific Targeting.   Maybe I’m struggling filling roles in healthcare or for a position that requires a unique and very specific degree program or background.   If this job seeker is currently a fan, I can point my message directly to their news feed. Targeting Diverse Employment Groups.   If you are an affirmative action employer, you can focus some of your Facebook recruiting efforts directly to these job seekers by age and gender.   While this presents an opportunity to focus your messaging, I also see the potential liability as employers can target their recruiting efforts and potentially discriminating against a protected employment class. Social Media and Hiring Practices Refined This new feature began being tested in early August and is still only limited to a number of fan pages. I think it is a fantastic tool to add to your companys social media and recruitment strategies and practices.  Because this option is only available to pages with 5,000 fans and above, look for companies to even more aggressively promote their pages in order to receive this added benefit. This article was originally posted on Glassdoor where Im a regular contributor.  Check it out.

Not sure How to Get Started with LinkedIn

Not certain How to Get Started with LinkedIn I normally hear work searchers state they dont realize how to begin with LinkedIn. It breaks my heart. There are a great many assets online to respond to inquiries regarding this. Read on for a portion of the astounding assets I as of late shared. Coincidentally, LinkedIn is in excess of an online resume. It is in excess of a vocation board. It is an apparatus which permits you to construct mark and interface with people! Got it?! Jason Albas Got You Covered! By a wide margin, the master on LinkedIn, from the activity searcher point of view is Jason Alba. His latest DVD addresses all the inquiries a great many people new to LinkedIn have. He likewise works admirably of investigating LinkedIn profiles which clarifies what Jason thinks works and doesnt work. If you are keen on requesting one, I enthusiastically suggest it! Heres the connection You will likewise discover heaps of significant data on his books site, Im On LinkedInNow What! (Likewise an awesome guide!) Profiles can be boring. Learn how to spiff yours up by perusing Jasons post Turbocharge Your LinkedIn Profile AND view the introduction by Chip Hartman inside! Help from LinkedIn Themselves Did you know LinkedIn has online instructional exercises, recordings, help and webinars? Really, they do! All free! Discover answers to your LinkedIn inquiries in their Help Center (new in 2013) You can likewise visit the Official LinkedIn Channel on YouTube The most effective method to Write a More Meaningful Profile Chris Brogan shares his vision of what LinkedIn ought to be and gives some intriguing musings with regards to his post: Write Your LinkedIn Profile for Your Future On the off chance that you are searching for additional assets, you can likewise look at my Resources page. Is there a go-to asset youve saw as helpful? Share!

TODAY Get a plan to ditch your day job! - When I Grow Up

TODAY Get an arrangement to discard your normal everyday employment! - When I Grow Up Our little however powerful #dayjobditch group! Dont have the words to communicate all my appreciation. Venerate all of you! A photograph posted by Michelle Ward (@whenigrowupcoach) on Jun 12, 2015 at 2:50pm PDT Did ya miss my free online workshop, Ditch Your Day Job, when I was on CreativeLive a month ago? Or on the other hand possibly you got bits of it, yet not the entire thing? Or then again perhaps your damn day work didnt permit you to sit at your work area and watch a course that shows you how to, um, jettison your normal everyday employment? At that point youre going to wanna tune in to CreativeLive today at 9am Pacific, since theyll be rebroadcasting my class online for nothing! Here are a few selections from understudy audits of the class: This class has given me the structure and a few viable devices to encourage my own progress to imaginative enterprise and out of a spirit sucking job.() As an outcome, I am presently anxious to make the move towards building my craft business. Michelles eagerness and confirmation that everybody can() move into the fantasy profession they are aching for is infectious. Her tips for building up a move plan, making infant strides, and making cutoff times are very rousing, and her made-up words and consolation to utilize pay-offs en route made this a FUN course, as well! Everything in here actually genuinely addressed me as an imaginative, as a multi-enthusiastic individual, and as somebody endeavoring to be a solopreneur. I am SO excited to state that my official pull out date is only 1 year away, with the possibility to be prior. I feel spurred, enlivened, and more decided and consoled than any time in recent memory! Michelle is a brilliant educator, and I had a feeling that I took in a ton, yet in addition left away energized and feeling like it was extremely workable for me to maintain my own imaginative business. Seeking after ones dreams and surrendering the wellbeing of the norm are overwhelming and outlandish appearing undertakings, yet this class separates them into basic, direct and simple to-follow steps reinforced by unfathomable degrees of support. Michelle makes you through the infant strides expected to shape a strong establishment to prepare to dump your normal everyday employment and do it with an arrangement, a wellbeing net and an encouraging group of people. A presence of mind manual for accomplishing something phenomenal and (to a few) apparently counter-intuitive. I work with CreativeLive on the grounds that their foundation and creation esteems are top notch. I know youll love the substance of the class, yet how you experience it! In the event that youre moaning right now in light of the fact that you still cannot escape from your normal everyday employment sufficiently long to take the class, at that point catch it for just $69 at the present time. Other than the 24 recordings and the 70-ish page exercise manual, you additionally get broadened preliminaries and credits for Breather, Bidsketch and Batchbook. The class will be $99 on 7/27, so treat yoself today!

The Power of Community for Women - Kathy Caprino

The Power of Community for Women This past Monday, I co-encouraged an invigorating course in Greenwich, CT with a partner of mine and an incredible money related guide, on Keys to Successful Career Transition: Personal and Financial Steps to Take in Times of Change, and something amazing happened. The gathering of ladies who joined in â€" 8 altogether â€" not just found a special discussion where to straightforwardly share and investigate their circumstances, however a few of them were moved promptly subsequently to roll out sensational improvements in their lives, to make strides they'd long for a considerable length of time (even years), and furthermore offer assistance to different ladies who had joined in. I see this marvel habitually â€" ladies may feel totally stuck and alone (separated as I call it) in their issues, yet when they make the promise to make a little move to support themselves â€" for example, to go to a workshop or become workable about what they could do to make development in their lives â€" everything shifts. Further, numerous ladies who decide to leave on the work important to make forward leap in their own lives end up constrained to help other people do the same. Coming together in gatherings â€" regardless of whether it's for help, systems administration, or learning â€" releases delightful longings, dreams, and dreams in women. Community, valid sharing and being available to learning are the keys to development. In case you're aching for advancement in your life, make a stride today. Find a gathering to take part in â€" a systems administration gathering, a class, a course, whatever interests and bring your open heart and your tenderfoot's psyche to the experience. A positive and amazing movement for you will happen there, in the event that you grasp the chance. On the off chance that you've fiddled with making your own local gathering, I trust you'll think of it as truly then take action. If you long to do it, you're intended to do it. Please don't hesitate to download my free Breakthrough Group Study Guide (in view of my book Breakdown, Breakthrough), which will get you on your approach to shaping and encouraging an amazing network of similarly invested ladies whom you can gain from, and support, to make the profession and life transforms you dream of. And don't hesitate to keep in touch with me at Kathy@kathycaprino.com if the internal mentor in you fantasies about pushing ahead, and you need a touch of help to begin. If it's not too much trouble make the stride now â€" find or assemble your own locale of ladies who are prepared to make advancement today.